What is a Product Manager? (And why hiring one can save you a lot of money and headaches)

In the tech world, the role of Product Manager (PM) is well known within any successful software company. But outside the tech world, I frequently get blank stares when I tell people I am a PM. So what does a PM really do? And why are they useful? And why would using one for your technology projects save you time and money? 

 At a high level, a good PM should heavily guide the vision of the company’s products using input from customers and management. Or, if you are an organization working with a PM on building a website or technology product, the PM should work with you to translate your vision into what actually gets built. 

The relationship piece is really the key. A PM is the glue between the customer and the engineer. 

They can also play an important role as traffic control — managing all the different stakeholders (client services, sales, marketing, engineering) that want to have input on a project — to keep things moving. 

Imagine you want to start a fashion line and had no experience designing clothing. You want the clothes to be a made a certain quality and embody a certain style. You wouldn’t go to a clothing manufacturer and say “make me some clothes that are edgy, cool and high quality.” 

Who knows what you’d end up with? So yes, you’d hire a designer to design the individual clothing pieces. But you’d also make sure that you had someone who could work with you to make sure that the designer delivered what it is that you were expecting. You’d also need help working with the manufacturer, distributors, and retailers to ensure that your clothing was manufactured properly and handed off to the proper channels to make sure it could be sold. 

It’s the same with technology. 

Honestly, I can’t tell you how many times I’ve seen folks try to go it alone under the assumption they can simply work directly to the developers to build what they want. Then they are disappointed in the end when there is a communications breakdown and tons of time and money are wasted going back and trying to fix things (and this is no dig on engineers, but it simply takes a lot of work that is not programming related to translate concepts and vision into technical specs or even wireframes). 

It’s much easier and more cost effective to build something right the first time, then try to change it later. 

A solid PM should help you both create your vision for what you want to build, and work with the developers to make sure they deliver what you want. 

–Angie

Top 5 Product Management Tools for under $100

Below are my top five favorite PM tools. With these you should be able to run an amazing product development process on a start-up budget. As a bonus, all of these tools are very user friendly so don’t worry if you’re not very technical. 

5. Snagit
Great for quick design work or page manipulations. Take quick screen captures and use their really solid editing tools to manipulate existing designs.
Price: 30-day free trial then $49.95 per license.

4. Confluence Wiki or Google Docs
Confluence has a nice wiki for writing tech requirements, sharing wireframes, product roadmap, etc. Or, if you want to go even cheaper you can honestly get by just using google docs. The benefit to a wiki, in my experience, is that it’s a little easier to keep things organized and link back and forth to things, but honestly, you won’t lose much going with google docs. I have also heard that Wiki Spaces is a nice free wiki option, but I’ve never used it and can’t vouch for it yet.
Price: For Confluence, if you host it yourself (which I admit I have never done), you can get it for $10 for 10 users (if you want them to host it it gets expensive). Or, Google Docs is free obviously.

3.  Usertesting.com
Such a great way to get lightening fast feedback on new features before you release them. This is probably the most expensive tool on the list, but if you are super pressed for time, but don’t want to launch a crap feature set, it can be a lifesaver.
Price: Each user test is $39.

2. Balsamiq Mock-Ups
Awesome tool for wireframes. Super easy to learn and use, even for the super technically inept.
Price: 7-day free trial then $79 per license.

1. Pivotal Tracker or Jira
Both are great project management and bug tracking software. I’ve heard Pivotal Tracker is used currently by many hot new start-ups (Airbnb, Loosecubes, Vayable, etc.). And it’s totally free. Jira is less pretty,  but has a lot more functionality and is more flexible. But it also costs a bit more. If you have no budget, go for the former, if you have a little to spare, go with the latter.
Price: Pivotal tracker is free (but not sure for how long…), Jira is $10/mo for 10 users if you host it yourself (and considerably more expensive if you use their hosted version).

–Angie

The Death of the 9 to 5

The 9am to 5pm work day is dead. 

I don't know a single person that has those hours anymore (who is not working part-time).

Everyone I know works to at least 6:30pm to 7:00pm (which is now considered coming home on the early side), and many have to be at the office well before 9:00am.

And that is sad.

Why is it sad? Well, it's not really, unless you have young children. Then it's really sad.

Why? Because the desecration of the 8 hour work day means that it is now ridiculously hard for us to see our young children -- and I mean see them AT ALL -- when they are awake.

Most babies and toddlers go to bed between 6:30pm and 8:00pm and get up between 6:00am and 7:30am. So if you are working 8:00am to 7:00pm you have a maximum of 2.5 hours a day with your child. And those are the lucky parents. And if you factor in a commute, which most people have to do, many parents don't get to see their kids for more than an hour each day, if at all.

And that really saddens me.

It seems clear as a society, we've chosen to value productivity and ambition over the strength of our families.

And it's not the fault of parents. We need to provide for our families. And no one wants to be the one person at work who leaves at 5:00pm or even 6:00pm. Or if you do, than you have to be prepared to sacrifice an upward career trajectory.

We are the first generation where the choice between career and family has been so stark.

It's not fair to this generation of kids, who will grow up only seeing their parents on weekends. And it's not fair to us as parents, who will miss the joy of watching our kids grow up, and the valuable role of being our children's primary caregiver.

Baby Gear Recommendations

When I was pregnant and setting up my nursery, I found it really difficult to figure out what to buy. I remember spending hours researching which car seat to get.

Some of my mom friends sent me spreadsheets or emails full of recommendations that were really helpful. In turn, I have put my list of baby gear recommendations here.

Hope it helps some of you!

Mommyland

This blog has followed me through many stages of my life. It's been with my for most of my adult life. As a wise woman once said: "You can have everything in life, but only sequentially."

I'm very aware that my life progresses in stages. I've been through the try-to-change-the-world-and-become-somewhat-disillusioned stage. Then came the-traveling-and-exploring-this-crazy-world-and-myself-is-all-I-want-to-be-doing stage. Then came the I-must-make-my-mark-before-I-get-old-and-settle-down stage. And recently, I went through the must-find-a-good-life-partner-and-cultivate-a-healthy-relationship stage. And right now, as the title suggests, I'm really heavily focused on being a new mom.

I mean, I still have a lot of other things going on (some have said too many), but being a mom is what is occupying the majority of my head space.

My son is a year old now, and I wish I had had more energy to blog some of my experiences in the first year. But I figure it's never to late to begin. This shift in priorities also coincides with a move to the East Coast for my husband's job. We are now in Boston. Time to update the mast head!

Why Women Entrepreneurs Get Funded Less

I just wanted to share some really interesting findings from the Clayman Institute for Gender Research out of Stanford about why women entrepreneurs have a tougher time getting funded than their male counterparts.

Basically, they found that:

1) Social capital and network ties were even more important to women than men : Many successful women entrepreneurs have strong ties to a man that gives them legitimacy as opposed to successful men that tend to have larger, but weaker network ties. There was also some discussion on this panel I saw recently at an Astia conference that women tend to have 2 different networks -- one social, one professional -- while men tend to integrate their social and professional networks much more easily.

2) If a woman has a technical degree then that levels the playing field: Women technicians have a much easier time getting their ventures funded. But clearly there is work to do in order to build a pipeline of technical women leaders. Sep and I are still working away to do our part through CodeEd. Looks like we'll be expanding into two more schools/program NYC and also found two great teachers to start teaching a program in San Francisco in the spring.

CNN Piece on CodeEd